Education: Management Information System
Implemented the rebranding program within their education division. Developed and facilitated change programs for divisional roll-out. Redesigned collateral for print and digital marketing. Ensured all channels and touchpoints followed the new brand protocols.
Fitness: Exercise & Weight Management
Brand design for 5DFit, an independent fitness company providing classes for individuals who were considering or actively looking to improve their health and fitness. The brand personality focused on empowerment and a readiness for change, this was reflected through their lifecycle marketing.
Education: Online Vocabulary Learning
Product branding with emphasis on developing brand personality, awareness and equity. Heavy use of digital marketing channels as well as traditional advertising, exhibition and case study collateral. The introduction of advocacy programs and community based social media groups.