Conceive, Connect.

Delivering digital, social media and traditional marketing strategies.

The Experience

Strategy

Defining Marketing Strategies

Strategies for the education, service, product and retail industries. Working closely with visionary leaders to achieve business growth and brand equity.

Proposal: Brand 2 hand

Slides: B2B Marketing

Planning

Activities | Work Breakdown

Provided comprehensive marketing plans and blueprints outlining activities, objectives, budgets, resources and work breakdowns for project management.

Marketing Plan

Example budget sheet

Activity Calendar

Channels

Touchpoints | Channels

Campaigns for advertising, direct mail, word of mouth, events and public relations. Channels included industry events, publications, brand to hand collateral, direct mail etc.

Channels Report

Touchpoints diagram

Digital

Mobile Customers

Digital marketing for new media channels such as websites / blogs, social media, email, mobile, online apps, search engine optimisation, google pay per click, analytics etc.

Has it changed, is it changing?

In the 'Age of the Customer' [Forrester] brand management and marketing needs to focus less on the 7Ps and more on the 6Ws: Who, Why, What, Where, When and What's Next. Working towards personalising rather than a scatter gun approach will nurture customers and build retention.