Conceive, Connect.

Delivering digital, social media and traditional marketing strategies.

The Experience

Strategy

Defining Marketing Strategies
Strategies for the education, service, product and retail industries. Working closely with visionary leaders to achieve business growth and brand equity.

Planning

Activities | Work Breakdown
Provided comprehensive marketing plans and blueprints outlining activities, objectives, budgets, resources and work breakdowns for project management.

Channels

Touchpoints | Channels
Campaigns for advertising, direct mail, word of mouth, events and public relations. Channels included industry events, publications, brand to hand collateral, direct mail etc.

Digital

Mobile Customers
Digital marketing for new media channels such as websites / blogs, social media, email, mobile, online apps, search engine optimisation, google pay per click, analytics etc.

Has it changed, is it changing?

In the 'Age of the Customer' [Forrester] brand management and marketing needs to focus less on the 7Ps and more on the 6Ws: Who, Why, What, Where, When and What's Next. Working towards personalising rather than a scatter gun approach will nurture customers and build retention.